Social Media

"Social media originally began with 'social' as the main focus, with 'media' serving as the supporting element. However, in 2023, we noticed a shift where engagement levels started to decline, and people increasingly began utilizing social media for accessing media-related content such as news and commentary. Consequently, for our clients, we are emphasizing the importance of diversifying their strategies beyond solely relying on social media to capture attention, generate interest, and enhance brand visibility. We are actively encouraging the exploration and utilization of other impactful elements." - Christine Merser