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Blue 2 Media
Coming up ....
LinkedIn has cut company page reach by five times. Real influence now comes from people, not pages. The shift is undeniable: company content is fading, while employee voices and personal brands are driving reach, trust, and engagement.
For more than a decade, most organizations have used LinkedIn the same way. Marketing teams control the company page, employees are told to hit repost, and the feed fills with corporate announcements dressed up as news. The result? Low engagement, wasted effort, and the illusion of presence without real impact. The math is clear: a company page with thousands of followers reaches only a fraction of them, while one employee sharing authentically can reach ten times more. LinkedIn itself gives preference to those personal voices.
For entrepreneurs, coaches, and one-person businesses, this shift is an opportunity. For larger organizations, it’s a challenge and an invitation: empower employees to speak in their own voices, drawing on lived expertise, instead of echoing the company line.
Company pages aren’t going away — they still matter as polished showcases for culture, milestones, and updates. But they’re the frame, not the picture. The real story unfolds through the people inside the company, sharing experiences, perspectives, and ideas that others trust because they come from a human being, not a brand logo.
What matters most on LinkedIn is already changing, and by 2026 the trends will be impossible to ignore. Personal brands will outpace company brands. Short video and carousels will become the default language of the feed. Authentic stories will cut through the flood of AI-generated content. LinkedIn will continue its evolution into a media platform, where people seek news, insights, and conversation, not just résumés. And niche communities will hold more value than ever before, offering depth of engagement over raw connection counts.
Success on LinkedIn won’t come from more company posts. It will come from employee voices, authentic stories, and meaningful participation in the conversations that matter.
We will be holding this session on October 29th at 8:30AM and 12:30PM EDT.
Email us if you would like an invite.
Our Sectors
There are lots of vehicles for sending out your message, your product and your servies. The data is undisputable, audio and visual is not to be ignored. Our team loves creating your vision through vlogs, video, stories, podcasts, and film.
Our definition of publishing includes sending out fact and fiction in the variety of vehicles now available to communication point of view, creative thought, and your own version of story telling.
Not every platform is for every client. For 2025, our message is to 'focus on the platform right for your product or service.' While we do social media for some of our clients, we believe giving our clients the tools they need to best present their brand, products and services on the platforms best suited to their end game, is the right way to go.